Beta
Skincare for Men, by 1guide
Personalized skincare routines for men — the first 1guide product.
Try the beta →Soki World LLC
An app studio building evidence-based wellness products.
Good living should be simple, effective, and affordable. We build apps that make it that way.
A short memo
Most of what works isn’t new. It’s just buried.
The science behind good skin, good sleep, and habits that hold has been settled for years. But somewhere between the journal and your phone, it gets lost under jargon, twelve-step routines, and ninety-dollar moisturizers.
So we build apps that cut through. Each one starts with the research, keeps only what works, and turns it into a routine you can actually keep. No miracle claims, no upsells, no games with your data.
— Soki World
How we build
- 01
Personalized programs
Plans built from a short assessment — not one-size-fits-all content.
- 02
Habit formation
Daily check-ins, streaks, and reminders that make routines stick.
- 03
Distilled science
We read the research so you do not have to — citations included.
Our work
Our flagship is 1guide — personalized, evidence-based wellness guides. First release: Skincare for Men.
Visit 1guide.co →About
Make proven health science usable for everyone.
Mission
Most useful health research never reaches the people it could help. It sits in journals, behind paywalls, underneath marketing noise. The answers to everyday questions — what actually helps your skin, your sleep, your energy — are usually decades old, well studied, and free. They are just hard to find and harder to act on.
We are a small studio that closes that gap. We turn settled research into apps that are plain-spoken, personalized to you, and priced so good guidance is not a luxury. Soki World LLC operates these products under its flagship brand, 1guide.
A few things we hold ourselves to: recommendations cite their sources. Pricing is stated plainly. We do not sell user data, and we would rather tell you a cheap product works than sell you an expensive one that does not.
Roadmap
We ship one thing at a time and keep it working. Here is where that stands.
Skincare for Men, by 1guide
Personalized skincare routines for men. In beta on the web — the first product under our 1guide brand.
Mobile app
Reminders and daily check-ins on your phone.
Hair & scalp care
The next program in the men’s line.
More wellness areas
Sleep and stress, built the same way.